05-18-2022
[US] Your BART story: Transit agency solicits literary works to boost ridership
The Short Édition fiction dispensers print out stories that take one, three or five minutes to read. Courtesy BART / BART
In an attempt to regain attention after a pandemic ridership drop, BART is willing to try anything — including commissioning new literary works.
The transit agency has started soliciting entries for a short fiction contest, the finalists of which will be available via story dispensers on BART platforms to be printed and read during a train ride home.
“(People) don’t think about BART and art. We’re trying to change that,” said BART Chief Communications Officer Alicia Trost. “So many transit systems across the world have beautiful art, and we’re trying to find ways we can afford right now to bring art in the stations.